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LATEST ARRIVAL: HAMCUS
A Hong Kong-based designer brand that debuted in Paris in 2017, praised by Errolson Hugh of ACRONYM and featured in HIGHSNOBIETY and HYPEBEAST. Known for high-level craftsmanship and innovative designs inspired by systems, games, and sci-fi, their genreless aesthetic reflects military and futuristic combat uniforms.
NEW RESIDENT DESIGNERS
Discover the new designer brands that join our selection.
NEW RESIDENT: MARRKNULL
MARRKNULL, a pioneer brand exploring Chinese unique county culture, tries to integrate the past and modern of Chinese cultural context, unearth flashes of Chinese cultural clues, and reflect on the normality of contemporary life to inspire a new generation of youth. MARRKNULL conveys a unique fashion attitude with an anti-fashion attitude.
NEW RESIDENT: XIMONLEE
Designer Ximon Lee is of Korean descent and was born in Hong Kong. After studying menswear at Parsons School of Design in New York, he decided to settle in Brooklyn, where he launched his eponymous label after winning the H&M Design Award. Since then, he has participated in New York Fashion Week and was shortlisted for the LVMH Prize in 2015.
BRAND STORY
RUI was founded by Rui Zhou in 2019.
RUI is a brand that explores the duality of all things, the relations between matters and beings, always in a more philosophical way.
Rui appreciates the beauty in the broken, unfinished, or even unloved.
Those sensitive, uneasy emotional flows are Rui, the affirmative, strong self-identification is also Rui.
The softness and careful fragility of our compositions are met with powerful severity, revealing strength in their delicacy.
Rui encourages each wearer to develop a unique intimacy with their works.
It’s about something healing.
DISCOVER THE COLLECTION
NEW RESIDENT: RUIbuilt
RUI ZHOU · Love what makes you, you. RUIbuilt is a brand that explores the duality of all things, the relations between matters and beings, always in a more philosophical way. Rui appreciates the beauty in the broken, unfinished, or even unloved. Those sensitive, uneasy emotional flows are Rui, the affirmative, strong self-identification is also Rui. Rui encourages each wearer to develop a unique intimacy with our works.
Focus On: Chiahung Su
LVMH PRIZE DEMI-FINALIST
Concept
The brand concept, "Cultural Historical Sustainability," explores various narratives ranging from the era of immigrants in Southeast Asian countries to the culture and traditions of modern indigenous people in Taiwan, as well as the history and development of East Asia, fusing these elements into their creations.
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Featured Brands
Explore our curated selection of exclusive avant-garde designer brands from China, South Korea, and Spain.
Last Articles
Discover BALCONY's editorial section, a visual ongoing journey into research and innovation.
