History
OUR STORY
Sicheng QIU and his business partner found themselves at a crossroads in their lives while in Shanghai. While conversing on a balcony, they discussed their aspiration to create a space for pursuing true passions, leading to the establishment of their first store, BALCONY SHANGHAI.
In this initial project, Sicheng QIU engaged with a diverse group of youth, gaining insights from diverse social and cultural perspectives. These interactions strengthened Sicheng QIU‘s resolve to create BALCONY, aiming to provide a heaven that prevents the youth from being overshadowed by solitude and failure, and to sustain inspiration in the midst of anxiety and fear in pursuit of their creative ventures.
Having diversified its range of activities, BALCONY is quickly gaining appreciation from the youth and exploring new cultures and products. Over the past three years, physical stores have been opened in Shanghai, Xiamen, and Chengdu, China. Now, BALCONY has expanded into France, gathering a passionate team to launch its first international branch, BALCONY PARIS in partnership with the Paris-based creative company, Écume Studio. Together, they aim to make BALCONY PARIS a globally recognized brand with strong cultural impact.
In this initial project, Sicheng QIU engaged with a diverse group of youth, gaining insights from diverse social and cultural perspectives. These interactions strengthened Sicheng QIU‘s resolve to create BALCONY, aiming to provide a heaven that prevents the youth from being overshadowed by solitude and failure, and to sustain inspiration in the midst of anxiety and fear in pursuit of their creative ventures.
Having diversified its range of activities, BALCONY is quickly gaining appreciation from the youth and exploring new cultures and products. Over the past three years, physical stores have been opened in Shanghai, Xiamen, and Chengdu, China. Now, BALCONY has expanded into France, gathering a passionate team to launch its first international branch, BALCONY PARIS in partnership with the Paris-based creative company, Écume Studio. Together, they aim to make BALCONY PARIS a globally recognized brand with strong cultural impact.
OUR CONCEPT
Order offers stability we crave, while chaos brings opportunities for necessary change and growth. The "edge of chaos" is a theorized transitional space between order and disorder, fostering dynamic interactions between stability and instability.
This concept mirrors our approach to creating a space for endless transformation, where a selection of designer brands and artistic works, enriched by diverse cultural elements, facilitates constant innovation. Hosting pop-ups, exhibitions, and workshops, this space embodies the interplay of order and disorder, fostering an environment where creativity and change can thrive.
BALCONY PARIS is at the forefront of discovering and nurturing innovative creative talents, supporting the development and evolution of contemporary youth culture.
We are committed to empowering emerging young groups, encouraging them to engage in their true passions.
"No matter the environment, there are always those who can clearly hear their own voice and choose to live by it.
From today onwards, pursue your true self."
00:00