Furry Off Shoulder Sweater

RUI was founded by Rui Zhou in 2019. 

RUI is a brand that explores the duality of all things, the relations between matters and beings, always in a more philosophical way. 

Rui appreciates the beauty in the broken, unfinished, or even unloved.

Those sensitive, uneasy emotional flows are Rui, the affirmative, strong self-identification is also Rui.

The softness and careful fragility of our compositions are met with powerful severity, revealing strength in their delicacy.

Rui encourages each wearer to develop a unique intimacy with their works.

It’s about something healing.