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RUI was founded by Rui Zhou in 2019.
RUI is a brand that explores the duality of all things, the relations between matters and beings, always in a more philosophical way.
Rui appreciates the beauty in the broken, unfinished, or even unloved.
Those sensitive, uneasy emotional flows are Rui, the affirmative, strong self-identification is also Rui.
The softness and careful fragility of our compositions are met with powerful severity, revealing strength in their delicacy.
Rui encourages each wearer to develop a unique intimacy with their works.
It’s about something healing.
