FM ERA: EPHEMERAL UNIVERSE 2 - ALIVE & MORE X PROTOCOL - 2024.06.17

Embracing the Untamed Spirit: The Philosophy of Alive & More

Alive & More is a brand that encourages individuals to reconnect with their inner child and embrace the enigmatic fool within, tapping into boundless energy and creativity. The brand’s philosophy is rooted in the idea of reclaiming lost innocence and celebrating the untamed spirit in a world increasingly dominated by artificial intelligence and information overload. Alive & More stands as a beacon for those who are not afraid to take on impossible challenges, diving headfirst into uncertainty with the conviction that they will prevail.

A Tapestry of Youth and Culture in the crowd

The crowd throughout the entire event was a vibrant testament to the expansive appeal and cultural resonance of the showcase. The turnout was so immense that we couldn't accommodate everyone inside the store at once. Attendees spilled over, filling the streets on both sides of our two entrances, a surprising yet thrilling spectacle that underscored the event's overwhelming success. This diverse gathering wasn't just a crowd; it was a vivid mosaic of street wear, rave, underground pop, and hype cultures—each element reflecting the dynamic diaspora of styles that Alive & More embodies.

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The spirit of the youth was palpable, almost overflowing, as each individual brought their unique flair and energy, contributing to an atmosphere charged with creativity and anticipation. This wasn't merely a crowd; it was a movement, a living, breathing entity of cultural expression that perfectly encapsulated the ethos of Alive & More. The variety of styles and attitudes present mirrored the eclectic nature of the artworks and performances, creating a lively tableau that was as much a part of the exhibit as the pieces on display.

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We extend our heartfelt thanks once again to Alive & More and PRTCL Corp for their collaboration in bringing this unforgettable experience to life.