FM ERA: EPHEMERAL UNIVERSE 2 - ALIVE & MORE X PROTOCOL - 2024.06.17

By Martin Rabary - On September 08, 2024

Experience the pulse of Paris Fashion Week with "The FM ERA: EPHEMERAL UNIVERSE 2," a dynamic fusion of street culture and art. Held at our space, this unforgettable event showcased a vibrant collaboration between Royal Enfield and Alive & More, brought to life by the creative/consulting agency PRTCL Corp. Alive & More also brought more than a dozen artists, taking over our entire space with their eclectic artworks, from reconstructed DIY balaclavas, paintings, figurines,etc.. to cutting-edge streetwear. With six DJ sets energizing the night, it was a celebration of youthful creativity and high-octane style that left a lasting impression on all who attended.

FM ERA: EPHEMERAL UNIVERSE 2 - ALIVE & MORE X PROTOCOL - 2024.06.17

Uniting Creativity and Culture at The FM ERA: EPHEMERAL UNIVERSE 2

The FM ERA: EPHEMERAL UNIVERSE 2 event during Paris Fashion Week was a spectacular testament to the synergy of creativity and culture. Held on both floors of our space, this collaboration brilliantly united the iconic Royal Enfield with the multifaceted collective Alive & More.

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A Kaleidoscope of Artistic Diversity

Alive & More brought more than a dozen artists to the event, completely overtaking our gallery space and transforming it into a vivid display of artistic diversity. The showcase included an array of reconstructed balaclavas, "Face" masks, vibrant paintings, intricate figurines, and bold streetwear, each piece pulsating with the raw, unfiltered essence of the culture surrounding the brand and its creative director Karl Phenom .

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A Stunning Collaboration: Royal Enfield x Alive & More

The highlight of this unforgettable event was of course the synergy between Alive & More and the iconic brand Royal Enfield. Together, they brought a stunning Royal Enfield motorcycle into our space, blending the raw energy of urban fashion with the timeless rebellion of this legendary brand. This collaboration created a powerful visual statement that captivated everyone in attendance.

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Embracing the Untamed Spirit: The Philosophy of Alive & More

Alive & More is a brand that encourages individuals to reconnect with their inner child and embrace the enigmatic fool within, tapping into boundless energy and creativity. The brand’s philosophy is rooted in the idea of reclaiming lost innocence and celebrating the untamed spirit in a world increasingly dominated by artificial intelligence and information overload. Alive & More stands as a beacon for those who are not afraid to take on impossible challenges, diving headfirst into uncertainty with the conviction that they will prevail.

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A Tapestry of Youth and Culture in the crowd

The crowd throughout the entire event was a vibrant testament to the expansive appeal and cultural resonance of the showcase. The turnout was so immense that we couldn't accommodate everyone inside the store at once. Attendees spilled over, filling the streets on both sides of our two entrances, a surprising yet thrilling spectacle that underscored the event's overwhelming success. This diverse gathering wasn't just a crowd; it was a vivid mosaic of street wear, rave, underground pop, and hype cultures—each element reflecting the dynamic diaspora of styles that Alive & More embodies.

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The spirit of the youth was palpable, almost overflowing, as each individual brought their unique flair and energy, contributing to an atmosphere charged with creativity and anticipation. This wasn't merely a crowd; it was a movement, a living, breathing entity of cultural expression that perfectly encapsulated the ethos of Alive & More. The variety of styles and attitudes present mirrored the eclectic nature of the artworks and performances, creating a lively tableau that was as much a part of the exhibit as the pieces on display.

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We extend our heartfelt thanks once again to Alive & More and PRTCL Corp for their collaboration in bringing this unforgettable experience to life.

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Credits :

Digital Photography by Martin RABARY (@aux_corp)
Instax/Polaroïd by Mathieu RABARY (@mathieurabary)
Alive & More (@aliveandmore)
Royal Endfield (@royalenfield)
PRTCL CORP (@prtclcorp)
Karl Phenom (@karlphenom)

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