Li-Ning LIEJUN BOW (Sun Chaser) Sneakers Gray & Burgundy
Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast, Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics — historically one of the West’s rare portals into authentic Chinese culture. This modest intention has, 30 years later, led to the rise of a global sport pioneer. Residing at the forefront of 21st-century design and technology while celebrating its own, storied heritage, Li-Ning explores the tension between past and future, man and nature, exibility and strength. Yet it is ultimately driven by the boundless potential of the human body.
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Li-Ning is a leading Chinese sports brand founded in 1990 by former Olympic gymnastics champion Li Ning. With deep roots in sports, the brand focuses on providing high-quality athletic footwear, apparel, accessories, and equipment for consumers.
Li-Ning is positioned as a "young, stylish, and professional" brand, merging traditional and modern elements through innovative design and technology to create products that embody Chinese cultural characteristics. The brand holds a significant place in the Chinese market and is increasingly gaining recognition internationally, particularly among younger generations.
Li-Ning's product lines cover a wide range of sports, including running, basketball, badminton, fitness, and athleisure, catering to various athletic needs. With a core strategy of "technology-driven" innovation. Additionally, the brand collaborates with international designers to produce fashion-forward sportswear that combines style and functionality.